Tracey Davis
Email Marketing Manager, Social Media Coach, and Speaker • ZingPop Social Media
San Jose, California, United States •
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About
Three reasons event organizers book me again: I deliver actionable content, not just inspiration. Audiences leave with specific next steps they can implement that week. No vague "you should use social media more" advice. Every talk includes worksheets, templates, or step-by-step guides attendees can use immediately. I meet learners where they are. Before I taught marketing, I spent over a decade in science-based dog training. That pedagogy (meet the learner where they are, reward the try, and never punish the question) is exactly how I teach humans. Tech-hesitant attendees feel safe asking the "basic" questions, and tech-savvy attendees still learn something new. I bring 20+ years of real expertise to the topics I speak on. I've been a Constant Contact Master Certified Partner since 2015 with platform expertise dating back to 2005. I'm a Certified Content Marketing Strategist. SCORE Silicon Valley named me Instructor of the Year in 2021. I don't speak on topics I haven't lived. Audience formats I love: chambers of commerce, small business associations, women's networking groups, industry guilds (especially pet professionals), and podcast interviews. I bring fun, kindness, and impact to every stage. I will help your audience's businesses pop!
Speaking Topics
Signature Programs (11)
This powerful seminar takes you step-by-step through the keys to effective email marketing: What it really is (and isn’t) What it can do for your business And the five easy steps you must take to harness the power of the inbox! - Grow a healthy list - Create great content - Customize a beautiful, mobile-friendly template that matches your brand - How to get your emails opened - Tracking your results From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you: Learn the difference between automated messages and autoresponder campaigns Decide where autoresponders can help you do better marketing communications Understand key actions that trigger emails to be sent Identify what steps to take to design effective autoresponder campaigns
You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!
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