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About
I bring 15+ years of hands-on SEO experience combined with strategic business thinking. My talks are grounded in real data, real budgets, and real results, not abstract theory or recycled best practices. What sets me apart as a speaker: Proven international track record. I have delivered talks at BrightonSEO, Chiang Mai SEO Conference, SEO Mastery Summit (Vietnam), SEO Estonia, Baltic-Nordic SEO Summit, and SEO Vibes, alongside dozens of Polish industry events. Organizers invite me back because audiences leave with actionable frameworks, not just inspiration. I bridge the gap between SEO mechanics and business strategy. Most SEO speakers talk tactics. I connect retrieval systems, ranking signals, and AI-driven search to brand positioning, capital allocation, and revenue. My audiences include CMOs, founders, and in-house teams who need strategic clarity, not just technical checklists. Practical, data-backed content. Whether it is a deep dive into link building economics (based on 708k+ PLN in documented investment), off-site authority in the AI era, or redefining SEO as multi-channel organic growth, every talk includes case studies, frameworks, and specific numbers that attendees can apply immediately. Flexible formats. I deliver keynotes, conference sessions, panels, webinars, and hands-on workshops. I speak in English and Polish, and I am comfortable with both technical SEO audiences and broader marketing or business crowds. I am the founder of takaoto.pro, a boutique SEO agency, and an independent consultant working with e-commerce, B2B, and enterprise clients across Europe. I have contributed to multiple SEO books and publications including Ahrefs Blog, Surfer, Semrush, and Databox.
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
In my recent talk during BrightonSEO, I shared a practical, step-by-step approach to link building that I developed after investing $708,000 over the past year. I presented key insights and lessons learned from hands-on experience, offering actionable strategies for successful link building. I also compared two approaches: digital PR, which often relies on luck, and a data-driven strategy for buying links. I highlighted how data can lead to more predictable and scalable results in link building. Additionally, I discussed future trends and strategies, providing a forward-looking perspective on the evolving role of link building and how to stay ahead in the coming years.
Tactical Approach To Link Building (SEO Mastery Summit 2024 talk): reverse engineering & sponsored articles
In my session, I went deep into the world of link building, specifically covering how it’s done in Central Europe and how these tactics can be adapted worldwide. Learn more: https://www.szymonslowik.com/link-building-sponsored-articles-reverse-engineering/ I talked about using smart SEO tactics that truly work, rather than just hoping for good luck. I emphasized the importance of being practical and cautious when making SEO decisions. While a bit of luck can be helpful, having a solid plan and executing it is far more valuable. I demonstrated how this mindset can make a significant difference and why opting for predictable link building tactics is much better than simply crossing your fingers in SEO. I discussed the pros and cons of various approaches, such as outreach (niche edits), modern PBNs, and sponsored articles, including their use in parasite SEO and SEO PR – all within the framework of careful planning and execution rather than relying on luck. I provided real-life examples and practical insights. Additionally, I shared my journey from freelancer to agency owner, explaining how I laid the groundwork for all processes at takaoto.pro. Attendees gained insights from my perspective as an agency owner, consultant, and trainer on building and implementing effective SEO strategies.
Redefining SEO in the New Era of Traffic Generation
Redefining SEO in the New Era of Traffic Generation: Analytics, Attribution, Branding, and Integrating Emerging Channels into Marketing Strategies
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