Stacey Butler
Founder and Operations Strategist, Stacey Butler Co. • Stacey Butler Co.
Houston, Texas, United States •
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About
I bring enterprise systems experience into rooms where it rarely shows up. I spent over 18 years building operational infrastructure inside a Fortune 500 energy company, and I translate it for practices running on Practice Better, GoHighLevel, and ClickUp. Audiences leave knowing what's breaking in their own backend, not holding a generic list of tools to try. I teach the way I consult, with assessment before the build. It resonates with practice owners who've bought systems before and watched them stop working, because it names why the last attempt came apart before anyone proposes the next one. I also speak from inside the problem.
Speaking Topics
Signature Programs (3)
Most business owners hit a ceiling where growth adds load instead of capacity. Every onboarding, client question, and team handoff routes back through them. The problem isn't effort or talent. It's the operational foundation underneath. Stacey walks through the People • Process • Platform diagnostic she uses with clients to find where capacity leaks. She then covers the practical steps to build a backend that holds, so the business runs without the founder in every decision.
Key Takeaways
- How to identify your primary bottleneck (People, Process, or Platform), and why the diagnosis comes before any tool or hire
- The one connection between your systems that gives you the most capacity back first
- Why adding more software makes the problem worse, and what to do instead: connect before you add
- A repeatable framework (Diagnose • Design • Deploy • Sustain) to apply to any operational problem this week
Audience
Practice owners, founders, and service-based entrepreneurs whose business has outgrown the way it runs
Format
Duration
45-120
Delivery
Most practices don't stall because the practitioner isn't good at the work. They stall because people were added before process, and platforms were added before clarity. Stacey walks practitioners and wellness entrepreneurs through Assess. Align. Accelerate.™, starting with a People • Process • Platform self-check and ending with the order to build in, using the tools they already pay for, including Practice Better, GoHighLevel, and ClickUp.
Key Takeaways
- The sequencing mistake behind most operational overwhelm, and how to spot it in your own practice
- A five-question self-check for each pillar: People, Process, and Platform
- Where your practice stands today (Foundation, Connection, or Leverage) and what it needs next
- A one-page 90-day priority plan to leave the room with
Audience
Functional medicine practitioners and wellness entrepreneurs whose practice feels harder to run than it should
Format
Duration
45 to 90 minutes
Delivery
Five AI tools are answering questions about your business right now, and they don't agree with each other. This working session explains how AI search decides which businesses to recommend, then has attendees run four checks on their own website live. They leave with the exact line to add, the order to make changes in, and a clear list of what nobody selling AI visibility is able to promise.
Key Takeaways
- How AI search tools pick which businesses to recommend
- Four checks to run on your own website during the session
- The one line to add to your site, and the order to make changes in
- What no one selling AI visibility is able to guarantee
Audience
Practice owners and service-based entrepreneurs who depend on being found online
Format
Duration
40 to 60 minutes
Delivery
Your Experience with Stacey
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