Silvia Podestà

In this talk I'm going to be talking to you about service design and on how to build better digital products through a service design approach.Service design is about making any service easier, quicker and more delightful to engage with. While user experience design has traditionally focused on individual experiences on a single digital product, service design looks at the broader picture, and considers te intersection of different touchpoints, bot physical and digital in a typical user journey.So I'm going to share with you some tips and case studies on the value of service design to create apps and websites that have purpose and impact

This talk explores the limits and constraints faced by designers, especially business and strategic designers, when they happen to join communications, marketing and advertising agency. How to overcome issue and skepticism and set the new road to collaboration with other important features in this field.