Sharon Swendner

I provide a more fun and whimsical approach to email marketing. This session would be based on my blog and the topics I cover there poking at all the bad emailers out there and offering lots of best practices and tips for doing better. You can see some of this type of content at: https://souremail.blogspot.com/

This case-study session looks at EasyClosets, a company with great products that consistently receive great reviews, but one that is also hampered by long sales cycles and very little brand equity. The solution was to take advantage of the long sales cycle by engaging customers earlier in the decision-making process, leveraging the information in its CRM and marketing automation systems. This session explains how EasyClosets was able to engage prospects with more relevant content; change the lead-generation process to yield a 100% increase in “hand raisers”; revamp the sales engagement process to improve focus, effort, and efficiency; and improve sales closing ratios. In short, see how EasyClosets changed its sales and marketing processes to turn around revenue.