Scott Monty

How do you gain trust? Through consistent and repeated actions, over time. And once you've gained trust, you can build loyalty. But what if you're giving your customers different messages based on where they interact with you? ​You're missing out on major opportunities. In this talk, Scott helps businesses understand what's most important to the people that matter and how to change your thinking to meet those needs.

​When digital and social rose to prominence, we were told that personalization, two-way communication and direct engagement would unlock a deeper relationship with customers. But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us. Scott delineates how to put customers first and ensure they give us repeat business.

"Storytelling" is all the rage these days - but why do brands have such a hard time getting it right? We've all heard our fair share of stories, but the formula eludes us when it comes to telling our own story about our products or companies. Explore the fundamentals of storytelling, discover why humans are built for hearing things a certain way, and learn how to set your company's story apart from the rest.