Robert Lopez

Discuss the need to ensure Organisations understand the significance of having an ethical strategy around how they use their data to personalise at every digital touchpoint for their customers. As Australia moves to introduce new privacy laws there is no better time than now for companies to bring this to the top if their priority list.

This presentation takes the audience through our Digital Transformation journey in a practical, relatable and understandable way. As we move closer to a cookie-less future there is no better time to focus on this area. The presentation is structured as follows: - Developing a Digital Transformation Vision - Developing SMART objectives - Understanding the four types of data - Developing a centralised single source of customer truth - Personalising at every digital touch point - Using automation to deliver efficiencies across the business - Five tips for a successful Digital Transformation Strategy

Historically Organisations have viewed the marketing department as a cost centre, purely an expense beast on the P&L. Here I talk about how I have worked to change that mentality within my Organisation by taking all stakeholders on our Marketing led Digital Transformation Journey to help shift their mentality to view us as change leaders in the Organisation.