Maarten Albarda

The presentation follows the book of the same title, and explains the current challenges, the ZERO vision and then focuses on a few practical things marketers or agencies can do. The last section will be tailored to the audience. Check my website to see examples.

Full title: Building Sustainable and Valuable Partnerships between Marketers and Agencies. A review of how we got to where we are today: a broken, contentious relationship with serious trust issues. What have we seen that works to remedy the situation. Lots of practical cases and ideas to consider that may help you to repair rather than replace.

Full title: The (Changing) Role of the CMO in today's marketing environment. The CMO as leader of marketing is critical in today's ever changing marketing eco-system. What are some of the critical capabilities, traits and strategies you should embrace to be successful. Includes cases from various industries.