Lisa Gibbons is Founder of the Metaverse Tourism Association. She is a passionate entrepreneur and educator. She is also advocating for a hybrid future for the travel industry where sustainability is a key factor. In 2017 she founded Orchards Near Me, a platform dedicated to sustainability, tourism and wild food. She is also co-founder of the first Irish Pub in the Web3 Metaverse. She has a Masters in International Tourism, is fascinated by the opportunities of virtual environments to create a more sustainable future.