Leigh Kessler

If you are selling a product or service - comedians, lawyers or antacids - you cannot expect that your audiences or customers will figure out your unique value themselves. You have to be clear, informative and specific in your communications. Otherwise, the audience will make their own determinations, which may not be what you want. This presentation uses the fascinating and fun world of stand-up comedians to highlight how businesses and business owners can differentiate themselves and their services in the eyes of the buyer - prospects and existing clients - by being clear and specific about their uniqueness and purpose.

When Ted "Dr. Seuss" Geisel died In September 1991, Saturday Night Live paid tribute by bringing Jesse Jackson onstage during Weekend Update to read from the book "Green Eggs and Ham". It's one of the most beloved and funny SNL skits of all time. It's also an example of everything you need to know about sales, marketing and creating a successful brand. In this presentation, standup comedian and branding expert Leigh Kessler takes audiences into an academic and entertaining journey into how to differentiate your brand and engage prospective customers by looking at the various elements of the classic SNL sketch from the history of Dr. Seuss to the reason people laugh at Jesse Jackson reading Eggs and Ham.