Kelsea Gust

The decisions you make in the first year of your brand’s development — from logo and fonts to messaging and martech — directly impact your ability to scale. Pulling from over a decade of experience bringing SaaS startup brands from Zero to 60, Kelsea walks you through the tried and true do’s and don’t of building a scalable and impactful brand that will set your team up for success.

The beauty of startups is their ability to move quickly and flexibly to deliver outputs that big businesses dedicate months to — but many scale ups forget to implement key processes which allow their employees to keep operating with agility as they grow. Unpack the core principles and processes which will allow your growing marketing to stay out of their own way and empower your top people to produce their best work.

In my first in-house role, I rebranded our business four times in four years. Rapid transformation and acquisition taught me what to Kill Marry Date for a scalable and future-proof brand. This talk focuses on tangible steps to prepare your current marketing team—and your many teams of tomorrow—for rocket-ship success and global transformations.