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About
The expertise of a professional; the clarity of a teacher; the energy of a live performer.
Eating humble Py: From toy problem to real-world solution in predicting Customer Lifetime Value
Recorded talk at PyData Yerevan. YouTube link: https://tinyurl.com/36xr28bj I should have known I was up against it when even my Kaggle solution sucked. I’d been tasked with launching our company’s research efforts into Customer Lifetime Value prediction, so naturally, I turned to that grail of tutorials and toy datasets, and started exploring. Very quickly I learned two things: the go-to CLV dataset was not worth going to, and I really needed some retail domain experts. This is the story of my team’s journey from play-problem to real-world solution. Learn, as we learned, what is Customer Lifetime Value and why does everyone in retail suddenly want to predict it? Take a tour of common approaches to solving this problem, from machine learning to good old fashioned spreadsheets. Feel all the practical pains our clients inflicted on us, and discover why CLV prediction is not as easy as Towards Data Science makes it out to be.
Artificial Intelligence and Natural Language Processing in E-Commerce
Recorded presentation for PERFORM EU Research Group. YouTube link: https://tinyurl.com/4dpv27zt Katherine Munro, Data Scientist at Smarter Ecommerce, provides you with a well-structured overview regarding the current state of AI and NLP in the context of E-Commerce. Introduction: AI in E-Commerce – the rise of natural language processing Demonstration: How virtual assistants know what you want to say (and buy!) Exploration: Applications of Natural Language Processing in E-Commerce Innovation: Natural Language Processing initiatives at smec Reflection: Conclusion and Q&A
Growing Ecommerce Ep. 25: Customer Lifetime Value with data scientist Katherine Munro
Podcast recording, YouTube link: https://www.youtube.com/watch?v=0YXi8GrSdng Welcome to Episode 25 of Growing Ecommerce. This time, Mike is joined by Katherine Munro, a data scientist at smec. If you have a stereotype in your mind that data scientists are brilliant, then Katherine will not disappoint you. She is a fountain of knowledge – disciplined and scientific as you might expect, and also incredibly creative in her thinking. We catch up about some current projects she’s working on and then dive into CLV, or Customer Lifetime Value. What is CLV exactly, what are approaches to calculating or modelling it? How can we use it in an ecommerce setting? We talk cohorts, categories, and KPIs. Listen to the news growing ecommerce episode and learn more about: What is it? How to calculate or model it? - 04:19 How to use CLV in an e commerce setting? -17:13 The value of CLV for your business? -26:51 Beyond CLV - 36:31
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