Kate Paine

• Discover your personal story and its relevance to your professional expertise • Learn to optimize your profile with keywords and search terms so you can be easily found via search engines • Promote yourself so you showcase how you solve problems vs. just a listing of your expertise

• Turn employees and team members into brand ambassadors using LinkedIn • Look to your marketing & sales team for sharing their expertise online • Find the content makers in your company to develop blog or video ideas and include in your marketing efforts.

• Your Personal Brand = Your Reputation • Walk away with tools to define your personal brand • Promote yourself in a way that's not 'sales-y' or pushy • Showcase your industry influence and thought leadership • Learn how to strategically network online and in-person