George Woodard

Somewhere between $15M and $50M in revenue, the systems that got you here stop working. Leads fall through the cracks between marketing and sales. Your CRM holds three versions of the truth. Your team spends more hours fighting tools than closing deals. This session shows revenue leaders exactly where pipeline leaks and how to seal it without ripping out the stack. George Woodard has spent 10+ years rebuilding the operations behind mid-market growth, work that contributed to more than $20M in revenue, a 2,300% jump in client orders, and 40% cost reductions through smarter systems. He speaks as the operator who has been inside the mess, not a vendor selling around it.

Every marketing team feels the pressure to adopt AI. Few know where it actually fits. The result is a pile of half-used tools, nervous staff, and no real gain in output. This session cuts through the noise with a practical method for putting AI to work on the tasks that drain your team, from content production to lead research to reporting. George Woodard builds and runs AI systems for live B2B operations and holds multiple certifications from Anthropic, the makers of Claude. He teaches the 4D Framework for AI fluency: Delegation, Description, Discernment, and Diligence. Instead of chasing every new tool, your team learns what AI should touch, what it should not, and how to keep a human in charge of the outcome. Attendees see working examples that save hours a week, not slide-deck theory.

Your buyers research in private, compare you against AI answers before they ever fill out a form, and arrive halfway to a decision. Most go-to-market plans still assume a funnel that no longer matches how people buy. This session shows revenue leaders how to align marketing, sales, and product around the buyer who actually exists today, including the shift from search engines to answer engines. George Woodard has spent 10+ years at the intersection of product, sales, and marketing for mid-market enterprises, government agencies, and a global media company reaching millions of daily viewers. He works where the handoffs break and the messaging splinters, and he shows teams how to build one revenue motion instead of three disconnected ones.