Spain •
$0 - $250
About
Fernando turns large-scale Semrush research into practical guidance for marketing leaders. His keynotes explain why an AI system can mention a brand without citing it, how visibility differs across AI-search platforms, and how teams can measure mentions and citations separately. Audiences leave with an evidence-backed audit model they can apply to content, digital PR, and brand authority.
How AI Overviews Decide Who to Cite
Keynote • 30-45 minutes
The seven structural signals predicting which brands appear in AI-generated answers across Google AI Overviews, ChatGPT, and Perplexity. A research-first keynote drawing on Semrush's proprietary dataset, giving marketers a concrete GEO framework to engineer citation-worthy content. Available in English, Spanish, and Russian. 30–45 min.
Audience
CMOs, Marketing Directors, Digital Marketers, Conference Organizers
Format
Duration
30-45 minutes
Delivery
Your perspective matters!
What was it like engaging with Fernando?