Damian Rees

New technology is exciting, but in a rush to launch the next great product or service, businesses tend to forget about one key thing — the human who needs to use it. For every Uber or Airbnb, there are thousands of failed ventures littering the business landscape. Why? Because users didn’t connect with them or see that they offered a valuable alternative to a rival service. In this talk, Damian will take you through the core ways you can ensure user adoption, and how to focus more on the human first, rather than the technology.

What are the core user expectations when it comes to e-commerce and how have they changed since the pandemic. In this talk, I walk the audience through the core user needs based on global UX research and demonstrate how top e-commerce brands meet those needs in innovative and interesting ways

This talk delivers the basics of what UX is, how it can me measured and maintained, and what the key differences are that make the difference between business success and failure. I provide a framework to take back to the office to assess your UX and outline some key next steps to make improvements.