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About
I love to share positive global insights into how smart women think and act about money!
Rich Thinking: How Smart Women Invest
Barbara's talk is based on her Rich Thinking research findings. This information will be greatly valuable to anyone (male or female) in the investment or financial services industry who works with female clients and prospective clients.
Selling To Female Customers
The new target market is the financially confident woman. Barbara describes what she looks like, how she's different from women in the past, and how your marketing plan needs to adapt to meet her demands.
How Social Media Has Changed The Game For Female Investors
Mobile has changed the way we do business, and women 'get' social media. Does your company have a Chief Social Officer? Does she understand the financially confident woman?
Your perspective matters!
What was it like engaging with Barbara?
