Alex Frolov

Influencer fraud on Instagram is the rising problem in the industry. This is a problem that plagues companies across the market in all countries. According to our internal research, about 60% of influencers worldwide use artificial methods to increase their number of followers or engagement. Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.

The State of Influencer Marketing is based on HypeAuditor research of over 8M influencers worldwide. In this report, we carefully study the dynamics of changes in key indicators in Influencer marketing and influencer fraud. To make the study more practical, we examined changes in the overall range of influencers by tiers and specifically for five countries: The United States, The United Kingdom, Germany, France, and Japan. After this lecture, the listener will get deep insights on what indicators to look at, to choose the right Instagram influencer.